Fabián
Barros

Creative director, designer, digital artist, consultant and professor. Holds a BA in Communication Sciences (UdelaR, Uruguay) and an MA in Digital Arts (UPF, Barcelona). He was Art Director at Punto Ogilvy Uruguay and Ogilvy & Mather Italy, and Executive Creative Director at Grey Worldwide Uruguay.
As an advertising professional, he won the Gran Campana from the Uruguayan Advertisers Chamber and the Grand Effie at Effie Awards Uruguay. He was also awarded at El Ojo de Iberoamérica and FIAP, and achieved Uruguay’s first Lürzer’s Archive cover.
As an artist, he has explored technological arts, audiovisual performance, immersive arts, and artificial intelligence. His work has been exhibited in Spain, Uruguay, South Africa, Brazil, Mexico, Argentina, Finland, and South Korea. He founded the Ituzaingó collective and the ZYX Virtual Society startup, focused on the Metaverse. He currently leads the La Reconquista collective.
He is the Academic Coordinator of the BA in Design, Art, and Technology and Chair of Digital Arts and New Technologies at Universidad ORT Uruguay, where he also teaches postgraduate courses.
He has given lectures and consultancies in design, art, and technology worldwide. In 2025, he was invited to the AI Action Summit in Paris. His current research focuses on virtual environments and artificial intelligence.

Contact:
fabianbarros@gmail.com
Portfolio:
Virtual Gallery
Virtual Studio
Social Media:
Youtube
LinkedIn
Instagram

EDUCATION 

Master in Digital Arts.
Universidad Pompeu Fabra (UPF). Barcelona, Spain.
Bachelor in Communication Sciences.
Universidad de la República (UDELAR). Montevideo, Uruguay.

EXPERIENCE

Academic Director
Bachelor’s Degree in Design, Art and Technology
University ORT Uruguay.

Professor of Digital Arts and New Technologies
Faculty of Communication and Design. University ORT Uruguay:
Subjects: «Technologies applied to creativity», «Digital disruption in the information society».
Master in Creativity , Innovation and Communication.
Subjects: «Digital arts», «Transmedia Storytelling», «Contemporary Design Trends» «Final projects mentoring».
Bachelor in Design, Art and Technology.

Digital Artist, Creative Director, and Multimedia Designer.
Chief Creative Officer. Grey Worldwide Uruguay.
Art Director. Punto Ogilvy Uruguay. Ogilvy Italy.

RECENT EXHIBITIONS

2025
“LA HORA MÁGICA”. Videoart & Metaverse.
KF Global Center – Seoul, South Korea.
“GENERACIONES”. Videoart & AI.
Centro de Exposiciones SUBTE – Montevideo, Uruguay.
2024
“ÉTICA ARTIFICIAL & ARTE DIGITAL”. AI art exhibition.
Embajada de Francia en Uruguay / Universidad ORT Uruguay.
“VIRTUAL BALLET PROJECT”. VR & AI.
Vildwerk – NYC Ballet (WIP)
2023
“ARTIFICIAL SPRING”. AI art exhibition.
La MOSTRA. Universidad ORT. Uruguay.
2022
“YOTVX Metaverse”.
Festival Internacional Detour. Montevideo, Uruguay / Metaverso
2021
“CREATILANDIA”. Minecraft.
Goethe Institut LATAM / Metaverso.
2020
“VIRUS” Virtual exhibition.
Universidad ORT. Uruguay.
2019
“OjoxOjo” Digital intervention. El Ojo de Iberoamérica.
Internacional advertising festival. Buenos Aires, Argentina.
“La Máquina Enteogénica”. A/V Installation. Art Week.TAMK. Finlandia.

ACADEMIC PRODUCTION
2016/2024
Bachelor in Design, Art and Technology
University ORT Uruguay.

RECENT CONFERENCES AND WORKSHOPS
2025
Delegate for Uruguay in the “AI Action Summit” Paris, France.
2024
“Ethics, art and artificial intelligence panel ” Embajada de Francia en Uruguay / Universidad ORT Uruguay.
2023
“Education and AI Debate” Ministerio de Educación y Cultura. Uruguay.
2022
“Metaverse & NFT” Virtual Summer School Week, World ORT.
2021
“Design, art and technology for virtual enviroments” Universidad ORT. Uruguay.
2020
“Advertising and new media” El Ojo de Iberoamérica. Argentina.
2019
“Digital arts in Processing”. Campus Party. Uruguay.
2018
“Fyslab.net: artwork”. Art Week – TAMK University, Finland.