ABOUT

I do what I love:

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Creative Director

I started in advertising in the 90s. I am part of the first generation that used a computer to create. I am a multimedia designer, art director and creative director. As you can see, I am a persevering guy.

Digital Artist

For more than 20 years I’ve been exploring interactive, performing and transmedia arts. Currently I focus on virtual and AI art. My works have been exhibited in several countries around the world. I can say that I am a lucky person.

Academic Professor

I am the Director of the Bachelor’s Degree in Design, Art and Technology at ORT Uruguay University. An undergraduate program that I created and have been directing since 2018. Proving that dreams can come true.

Virtual Avatar

I’m navigating between virtual worlds and intelligent algorithms. A universe where the rules of physics do not apply and the creative possibilities are endless. An incredible place for new experiences. Join the journey!

Leader and Consultant

I collaborate with cultural industries in the adoption of new technologies such as AI and X and in the design of creative strategies. I am the founder of the multidisciplinary collective La Reconquista.